Spring Buying Spotlight

Tariffs Raising U.S. Prices, Study by NY Fed Finds

Report one of several to show import taxes costing American businesses and shoppers.

These 9 Frames Show Why Fit Is the Real Statement

Today’s most compelling designs build comfort, adaptability, and inclusivity directly into the frame — giving opticians a smarter way to serve every face.

Enhanced Expo Education and More of What You Need to Know for February

Like VA ODs getting paid what they deserve and the AOA Student Bowl is dead, long live EyeQ.

Three-Tip Monday From the World of SmartWorkMedia

Your weekly dose of sound business advice from the INVISION family.

Logistics Execs See Volatility as New Normal

Industry looks to cope via AI, cost controls and supply chain re-engineering.

ECPs Share How They Deal with Loyal Employees Who Are Resistant to Change

Many stress the importance of communication and appreciation for loyalty but stress that isn’t enough to protect stuck staff members.

11 Images That Show Why Sea Eye Care in Norfolk, VA Was Named One of America’s Finest Optical Retailers

From its Northender roots to its community-first culture, Sea Eye Care reflects the neighborhood it serves—relaxed, modern, and proudly local.

Finding the Opportunities in Change

Given the rate of change in the last 10 years, it’s hard to imagine where the next 10 will take us.

Lil John Saves the Day!

How an unexpected song lead a granny with a grievance to an agreeable resolution.